2024 - 2025 • VOYAGER CRAFT COFFEE CAMPAIGNS
[MARKETING TO CREATIVE DIRECTION]

This series showcases my latest work covering a multitude of digital and print designs as well as social media content tailored towards marketing campaigns at Voyager Craft Coffee, a third wave coffee chain in the South Bay. I highlight product releases, merchandise, expansion phases, partnerships and documented staff life.

As Marketing Director between October 2024 to August 2025, I led and executed a wide range of marketing initiatives, overseeing both strategy and creative direction. My work spanned all aspects of campaign development, including (but not limited to):

  • Social Media Management

  • Content Creation

  • Email Marketing & Newsletters

  • Square & E-Commerce Operations

  • Designing Merchandise & Marketing Materials/Signage

  • Community Outreach

  • Photography & Visual Storytelling

  • Project Campaigns & Partnerships

    Special Olympics NorCal x Voyager
    Led a collaborative product campaign featuring a limited-edition coffee bag and drink. Raised $5,000+ to support local athletes through strategic marketing and social storytelling. Learn more

    The South Bay Run Club – EMLN Exclusive x Withesfuerzo x Voyager
    Co-hosted and marketed a community run series, using coffee as a cultural connector. Designed visuals, promoted events, and positioned Voyager as a hub for wellness and community. Learn more

    Voyager Cafe Expansion – Park Ave, St. John (DSTSJ), Stanford (CoDa)
    Directed launch campaigns for three new locations in less than 6 months. Managed creative assets, local marketing strategies, and branded visuals to support smooth openings and consistent customer engagement. Park Ave, Stanford, St. John

    “Voyager is not just coffee — it's a curated journey. Every location is a portal to global inspiration through crafted drinks, intentional design, and local community connection.”

CATERING
MERCH, SPRING - SUMMER 2025
[042925]
EMAIL CAMPAIGNS
[052325]
[041425]
MERCH, FALL 2024 - WINTER 2025
FOOD & BEVERAGE PHOTOGRAPHY
LABELS, SIGNAGE, & MATERIALS
SOCIAL MEDIA - CONTENT CREATION OCT 2024 TO AUG 2025