I designed the official logo, centering the visual story around the brand’s original tagline, “Never Stop Chasing.” Rather than including the phrase directly, I translated its spirit into the imagery itself.

The mascot—a young boy lying on a cloud, effortlessly spinning a basketball—embodies the themes of youth, play, and dreams. These elements became the core inspiration behind the direction of the design.

The color palette draws from the iconic red and orange of a Spalding basketball—specifically one my older brother used when he played competitively in high school. It’s a small personal touch that grounds the piece in memory and meaning.